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In January 2024, the landscape of personal data protection and digital consent is undergoing significant changes, driven by recent updates to GDPR legislation. Transformance, in […]

In the dynamic world of e-commerce, harnessing the full potential of analytics is critical to understanding customer behavior and optimizing business strategies. Google Analytics 4 […]

Introduction The migration of an ecommerce or any type of website is a complex process that involves a large number of technical considerations. Each migration […]

In the ecommerce space, speed and efficiency are crucial. At Interactiv4, we understand this well, and it was this understanding that led us to an […]