eCommerce B2C Wow Tech
WOW Tech Group is a company headquartered in Berlin whose business is based on the production and sale of sex toys for men and women. The company has a global presence, focusing mainly on North America, Europe, Australia and Asia. The company currently has a strong online B2C presence, also expanding to B2B.
+126%
+10%
+200%
-
+126%
INCREASE IN TURNOVER
-
+10%
INCREASE IN CR
-
+200%
TURNOVER ON BLACK FRIDAY
Project Requirements & Services provided
Arcwave – the first premium high-tech sex toy for men.
Womanizer – premium sex toys for women.
We vibe – premium sex toys for couples.
Romp – sex toys.
Pjur – lubricants and accessories.
After evaluating the objectives and needs of the company, a complete structural renovation work was carried out, in addition to a series of integrations with Netsuite (in order to intervene and automate their processes) or Emarsys (which helped to monitor the behavior of users and the purchase process).
In addition, we worked on populating the contents quickly and easily, providing unique quality information for users and integrating different forms of payment. The customer experience was also considerably improved, by designing a custom checkout.
Five independent sites, one for each brand, developed on Magento 2 Óptimo Commerce. Each instance has a unique and different look and feel, with websites for each region, and each of them has its own currency management, different payment methods and multiple languages, since the company ships to any country in the world.
Integrations with Netsuite (in order to intervene and automate processes) and with Emarsys (to monitor user behavior and the purchase process and interaction in stores).
Quality, original and unique information for each product. Videos, images and explanations on the use and cleaning of your products are included in the store through custom made widgets with pivotable logic on attributes in Magento 2, achieving a very fast and smart content population.
Personalized checkout process with a checkout preview featuring an overview of the order and a solid CTA. Furthermore, incorporation of multiple forms of payment such as Stripe, Sofort, Klarna or different versions of Paypal and Amazon pay.
+126%
+10%
+200% -
+126% INCREASE IN TURNOVER
-
+10% INCREASE IN CR
-
+200% TURNOVER ON BLACK FRIDAY
- 200% increase in turnover on Black Friday, a historical record for Wow Tech.
- 126% growth in sales compared to the previous year (2019).
- 10% increase in conversion rate.
- Improved user experience thanks to a custom checkout.
- Smart and fast content population, with quality, original and unique information.
- Full structural upgrade, with a unique and different feel and websites adapted for each region.
- Integration with Netsuite and Emarsys systems, automating what previously were time-consuming processes for Wow Tech.
