Reserve & Collect B2C for Dufry
Dufry Group is a global travel retailer that currently operates in 64 countries around the world. And that geographic diversification is one of the key elements in the strategy of the company.
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Integration between online and offline channels
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Connecting 15 stores in 12 different countries
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Comfortable log-in thanks to the SSO implementation
Project requirements & services provided
Our team has led the development and maintenance in 4 continents and 12 countries of more than 15 Reserve & Collect stores for Dufry. These stores focused by airport, have different languages according to the market they are targeting.
But the biggest challenge of Dufry’s Reserve & Collect stores is the particular purchasing process that it presents. In these stores the customer can reserve the products they want to buy, which can be picked up at the airport. A perfect integration between the online store and the physical stores that allow an optimal user experience.
In addition, there are a series of personalized restriction rules by airport and type of client that limit access to certain sections of the catalog. In this way, in different stores different limitations are established according to the airport that restrict the access and functionalities of the store depending on the type of customer.
It is also worth noting the integration of the SSO authentication procedure, which enables the client to access the different Dufry systems with a single identification instance. All this without losing sight of the design, thanks to a full responsive website.
Personalized purchasing process that allows you to reserve the products and buy them at the airport itself on the date of travel.
Authentication procedure that allows a user to access different systems with a single identification instance.
Product information management system that allows the centralization and harmonization of all the technical and commercial information of the product catalog.
Being able to be visualized on both desktop and mobile devices, guaranteeing the best user experience.
- Personalized purchase process, providing an optimal experience.
- Improved user experience, allowing users to access different systems with a single identification action.
- Optimal and centralized management of the product catalog.
- Centralized management of resources through Akeneo PIM.
- Successful adaptation of the store catalog depending on the airport location.
- Implementation of the Reserve & Collect project, in order to allow customers to buy the products and pick them up at the airport itself on the date of travel.
- Translations of the product catalog for the different versions of the website.
