B2B eCommerce for Novolux Lighting
Website:
novoluxlighting.com
Year:
2019
Platform:
Magento 2, Optimo
Industry:
Lighting
Business model:
B2B
Project key facts
Novolux is a manufacturer based in Barcelona specializing in lighting for large-scale projects through its own 4 brands with a great team of local distributors exporting to over 40 countries.
Enabled ordering of unavailable products through future stock
Full real-time integration of its customer Private Area with SAP ERP
Personalized buyer experiences for logged-in users
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Enabled ordering of unavailable products through future stock
-
Full real-time integration of its customer Private Area with SAP ERP
-
Personalized buyer experiences for logged-in users
Project requirements & services provided
The purpose of the project was the launch of a B2B eCommerce platform fully integrated with its management systems.
The project was developed on Magento 2 B2B adapting and personalizing the specific functionalities of its business: management of future stocks with the possibility of immediate sale, full real-time integration of its customer Private Area with SAP ERP for information on order status, shipping, re-orders, or creation of orders through a .csv file.
The project was developed on Magento 2 B2B adapting and personalizing the specific functionalities of its business: management of future stocks with the possibility of immediate sale, full real-time integration of its customer Private Area with SAP ERP for information on order status, shipping, re-orders, or creation of orders through a .csv file.
Some other key functionalities are invoice or delivery note download, or implementation of a LiveChat system for customer service and advice with “co-viewing” technology in real time, through which customers can interact with agents, search products and manage their shopping cart with their assistance.
Solution, key deliverables
Future Stock
Development of a functionality that allows the client to adapt the stock forecast of the warehouse and purchase products that are not yet available.
Personalization of the Shopping Experience
We individualized the content displayed to website users based on whether or not the user is logged in. Banners, home page blocks, price calculation…
Complex Product Types
We developed new types of products with complex configuration: variations, colors, sizes…
Product Experience
Excellent technical solution at the service of product experience and product personalization for the customer.
What we achieved
- Enabled the management of future stocks.
- Integration of Novolux’s Private Area with SAP ERP, improving customer experience.
- Improved customer experience thanks to the implementation of a LiveChat system.
- Improvement of the shopping experience by personalization.
- Excellent technical solution by developing new types of products.
- Enabled users to get information on their order status, shipping or reorders.
- Successful development of Novolux’s ecommerce platform thanks to Magento 2 B2B.
Ignacio Riesco
CEO & FOUNDER INTERACTIV4
“Offering a personalized, fast and user-friendly shopping experience to your B2B customer is key in this type of projects.”
