Marvimundo: Magento Open Source & Optimo
Pamper and care: These are the core values that define Marvimundo, an online store specializing in perfume, cosmetics, makeup, and para-pharmacy products. With a network of 100 stores, it is one of the national leaders in the sector. The project focuses on the implementation of an online store using the Magento Open Source platform with Optimo Commerce + Retail. The primary goal was to enhance the functionality of the eCommerce site, optimize the end-user experience, and improve performance both on the front end and in managing large volumes of data updates.
-
Replatforming to Magento 2
-
Optimo Commerce + Optimo Retail
-
ERP Integration (Navision)
-
Marketing Automation
-
Search (Algolia)
-
email Marketing (Klaviyo)
-
GA4
Project Requirements and Services Provided
The project with Marvimundo required adapting a new design provided by the client, integrating payment methods such as Bizum and credit cards through Redsys. Additionally, it was necessary to implement dynamic categories and improve website performance, as well as integrate and optimize search functionality using Algolia.
To meet these requirements, the design was standardized to Optimo’s specifications, and content migration and configuration were completed. An appropriate SEO strategy was implemented for the replatforming, especially for discontinued products. One of the most interesting implementations was the creation of a system for related products and cross-selling rules.
This has been a phased project that allowed the client to evolve their needs as the project progressed. These actions ensured that Marvimundo’s site not only met the expected standards but also offered an enhanced and efficient user experience.
One of the most interesting requirements Marvimundo requested was the development of a system to create specific landing pages for brands based on their product catalog. These pages had to meet a series of adaptation restrictions to align with the brand’s own image.
Based on Magento 2 Open Source. Visual proposal adapted to Magento and frontend development according to the designs
ERP, CRM, PIM and OMS
Modular Solution: Allows sizing the eCommerce project according to Marvimundo’s business. Turnkey Solution: Quick launch of the project reducing time and costs. Innovative Solution: Use of advanced technologies to be at the forefront of the industry
Hypervitaminated Magento: With all the necessary functionalities for advanced eCommerce. Marketing Tool: Powerful tool for customer acquisition, loyalty, communication and promotion. Improved Administration: Optimization of the daily management of eCommerce
Marketing tools, streamlined administration, and full transactional functionalities
Integration between the online channel and physical stores
Configuration of eCommerce, CMS contents, banners and CTAs. Configuration of the product catalog and website contents. Migration of user data, orders, carts, cards, passwords, etc.
Development of specific functionalities not covered by Magento and Óptimo, and integrations with external systems.
Development and delivery in sprints to ensure delivery and product evolution tailored to customer and market needs
Customization of our integration solution for GA4 to meet Marvimundo’s requirements.
Customization of the standard Magento-Algolia integration solution to meet Marvimundo’s requirements
Integration, visualization and feedback management
Email marketing platform integration
Tailored integration of this marketing automation tool to the customer’s requirements
Adaptation of the design provided by Marvimundo, ensuring that it complies with Optimo’s structures and standards.
Redsys integration for card and Bizum payments
Implementation and improvement of category performance
Feed configuration for Google Merchant and Facebook
Preparation of customized email templates for various communications
Allow users to request returns through the storefront and manage them from admin
Implementation of programmable promotional banners
Improved SEO structure and use of microformats for product sheets
- Improved SEO structure and use of microformats for product sheets
- Improved User Experience: Attractive design and improved navigation through crossbrowsing testing and new integrations
- Transaction Efficiency: Successful integrations with carriers and payment methods, improving operational efficiency.
- Documentation and Support: Detailed documentation that facilitates ongoing maintenance and support for the Reskyt APP.
- Delivery of Version 1.0.0: Complete project with all the necessary transactional functionalities and configurations.
- Time and Cost Optimization: Quick and risk-free launch thanks to turnkey solution
- Full Integration: With ERP, CRM, PIM and OMS systems, ensuring efficient and centralized management
- Omnichannel experience: Seamless integration between the online channel and Marvimundo’s physical stores.
- Flexibility and Scalability: Adaptable solution that allows Marvimundo to expand to new markets and channels with ease.
- Improved user experience: The new interface and advanced functionalities have increased customer satisfaction
- Increased operational efficiency: New integrations and system enhancements have optimized internal processes
- Increased sales: With the new functionalities and optimizations, Marvimundo has seen a significant increase in its online sales
- Reduced management time: The automation of various tasks and the optimization of processes have considerably reduced the time required for eCommerce management
