eCommerce B2C Gocco
Gocco is the leading Spanish brand of children’s and youth fashion in our country. However, its constant expansion both nationally and internationally has led to more than 250 physical stores in 15 countries around the world.
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Increased customer loyalty and recurrence
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Purchase by look system, customer satisfaction
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Increased efficiency with automation
Project requirements & services provided
The website of Gocco is the reflection of a mature project in Magento, which already has its third version, including new features and improvements among which special mention should be given to omnichannel. In this way, the Gocco website integrates perfectly with its different physical stores and franchises, and also with the integration of the mobile APP.
Also noteworthy are various automated processes that periodically update stock of products, images, price range, and different groups of customers that allow optimal integration with CRM, improving processes and maximizing store optimization.
The front part takes great care both visually and functionally and, precisely for this reason, it has opted for a mobile first design that guarantees the perfect visualization of it on all devices, prioritizing the mobile design. The web also integrates with different tools to optimize the user experience.
In addition, thanks to the segmentation of customers, Gocco is able to plan differentiated promotions for each group of users, offering a great personalization of the offers. The result? Loyal customers and increased recurrence.
Integration with CRM system that allows the personalization of the site and the automation of marketing actions.
Management of orders, catalog, stock, prices and promotions 100% synchronized with mobile App (iOS and Android).
Import of catalog, prices, stock, shipments, customers, and export of orders, as well as the integration of its CRM to centralize and synchronize all information and transactional and commercial communications with the customer.
Thanks to purchases by look, consumers can easily purchase all the elements that make up an outfit in the correct size.
- Omnichannel: the Gocco website integrates perfectly with its different physical stores and franchises, and with the mobile APP
- Process automation: update of stock, images, price range and different groups of clients.
- Perfect visualization of the web on all devices, prioritizing mobile design.
- Loyal customers thanks to the ability to plan differentiated promotions for each group of users.
- Increased customer recurrence.
- Improved shopping experience thanks to purchases by look, with which users can easily purchase all the elements that make up an outfit in the correct size.
- Improved user experience thanks to the different tools incorporated into the web.
