eCommerce B2C for Parques Reunidos
Parques Reunidos currently manages 61 parks in the leisure industry in 14 countries, including popular parks such as Parque Warner, Zoo de Madrid, Faunia or Parque de Atracciones de Madrid.
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Improved customer experiences in site
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Increase in the average order value
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100% faster checkout, higher conversions
Project requirements & services provided
In a first stage, Interactiv4 held analysis and consulting work meetings with marketing and systems managers in order to identify all products, processes and data flows.
A full migration from their old platform to Magento Commerce 2, was carried out, always keeping in mind the importance of achieving optimal performance, both regarding the implementation and the architecture of the solution.
Ad-hoc development of a Front Office for their Call Center to manage new sales and pass renewals by phone in an easy and guided way. We incorporated our own innovative development, Link2Pay, as the new payment flow available only for sales made from the Front Office, which enables the Call Center to place the order on behalf of the customer and send them a direct link to the Virtual POS by email. The customer only has to make the payment, without having to go through the pass selection and checkout process on the website and without sharing their credit card details.
Fully custom-made, it improves and speeds up the customer registration and payment process, only requesting basic data up to the moment of the transaction, and offering the option of filling them up afterwards in their Private Area, thanks to which we managed to significantly increase sales conversion. The possibility of hiring related services, such as parking services, was implemented into the purchasing process in a selection of Parks. As an alternative payment method to credit cards, a fully custom-made integration of Amazon Pay was carried out.
We developed new sequential processes for exporting data to ERP: new orders, customers and their personal data for passes or renewals.
We developed new sequential processes for exporting data to ERP: new orders, customers and their personal data for passes or renewals.
- Improved user experience: easier to use, more user-friendly and with a faster purchasing process.
- Increased the average order value, including services such as cross-selling.
- Increased the order conversion rate.
- Improved processes and integrated them with their systems and Call Center.
- Improved the eCommerce platform performance, making it capable of handling spikes in traffic and transactions in campaigns such as Black Friday.
- Improved end customer satisfaction and loyalty and kept customers always informed.
- Migrated from the Community version to Magento Commerce.
