eCommerce B2C for Naturitas
Naturitas is a Catalan company established in 2014 that specializes in the online sale of supplements, cosmetics, sports nutrition products, medicinal plants and organic food.
18
600%
2021
-
18
COUNTRIES ROLLOUT
-
600%
INCREASE IN INTERNATIONAL SALES
-
2021
Award for best internationalization strategy
Project requirements & services provided
In the first stage, Interactiv4 held discovery and consulting work meetings with marketing, eCommerce and systems managers in order to identify all products, processes and data flows.
Naturitas worked on a comprehensive user experience design, aimed at B2C purchasing processes and based on the look and feel of the company.
A full implementation of its systems with Magento Commerce 2 for B2C was carried out, always keeping in mind the importance of achieving optimal performance, both regarding the implementation and the architecture of the solution.
A single Magento instance enabled us to have different independent websites. The different domains, languages and currencies, each of them with their business rules depending on each market, unique configurations and functionalities, enable Naturitas to have unified control of all the websites using a single Administration Panel.
Connectors and automated processes were developed in order to import prices and stock, as well as to export orders, invoices, amendment invoices, and to synchronize customers and order status.
Naturitas’s purchasing process stands out for its simplicity, but it includes lots of business rules: validation of recurring customers, discount coupons based on purchase price, several shipment methods with guaranteed delivery date, Adyen or cross-selling integration.
We integrated its PIM system as a product information source and synchronized it with Magento. The eCommerce business imports the enriched and completed information from a single and centralized data source on a daily or on-demand basis.
The marketing and sales team at Naturitas adds great value to the business and keeps sales rules and customer data collection rules in constant motion. We adapted Magento’s promotional engine in order to achieve the goals of each campaign or special promotion.
We implemented a store on Magento Commerce Cloud designed to handle the traffic and transactionality of one of the leading eCommerce businesses in Spain and coordinate it with the opening of stores in new countries throughout the expansion process.
18
600%
2021 -
18 COUNTRIES ROLLOUT
-
600% INCREASE IN INTERNATIONAL SALES
-
2021 Award for best internationalization strategy
- +600% increase in international sales.
- 3 months of development for the launch of the first site.
- 2 weeks of development for each rollout.
- Optimal implementation of connectors and automated processes to facilitate tasks such as order export and customer synchronization and order status.
- Improved user experience at checkout, making it hypercustomized.
- Rich and complete information from a centralized data source, thanks to the synchronization of Naturitas’ PIM with Magento.
- Preparation to meet the objectives of each campaign thanks to Magento’s tools for promotions.
CEO & FOUNDER, INTERACTIV4
