eCommerce B2C Amorana

Web Site:
www.amorana.ch
Year:
2014
Platform:
Magento 2 & Hyvä
Industry:
Leisure
Business Model:
B2C
Key Points of the Project

Amorana, a Swiss company specializing in the sale of sexual products and toys, hosts an extensive range of items on its e-commerce platform, aiming to provide its customers with unforgettable intimate moments. The goal was to enhance Amorana’s e-commerce performance while aligning with future growth forecasts. We migrated the existing store from one Magento2 platform to another Magento2 platform with the Hyvä frontend, seamlessly reintegrating the new e-commerce platform with the services of the Lovehoney Group, to which they belong. This reimplementation resulted in a faster and more scalable online store with reduced maintenance costs.

Replatforming to Magento2 + Hyvä Frontend
eCommerce management optimization
Systems Integration
  • Replatforming to Magento2 + Hyvä Frontend
  • eCommerce management optimization
  • Systems Integration

Project Requirements and Services Provided

Amorana was already operating with Magento2 but needed to optimize its e-commerce platform. The objective was to align their online store with the management model used by other companies within the Lovehoney Group, similar to what Wowtech had already done.

Firstly, there was a need for increased speed. To achieve this, we implemented the Hyvä frontend, known for providing the best and highest performance in the market for Magento.


Next, it was essential to configure an easily scalable e-commerce platform in line with the client’s future growth prospects.

All developments and integrations were designed with a high level of transactional capability in mind.

Lastly, we aimed to ensure that the new implementations resulted in a reduction in maintenance costs.


In summary, we improved the e-commerce platform’s performance and prepared it for easy scalability, all while controlling the online store’s management expenses.

Solutions
Hyvä Frontend

Enhanced performance with a modern and highly optimized Hyvä frontend layer designed specifically for Magento2, offering a fast and responsive shopping experience for users

Scalability

We integrated easily scalable solutions to ensure the e-commerce platform can react and adapt seamlessly while maintaining service quality with continuous growth

Integration with GA4

For advanced analysis of customer behavior and e-commerce performance, leveraging key data to optimize strategies and operations

Cost management

Control of management and maintenance expenses for the e-commerce platform

Achivements
  • The highest conversion rate on Black Friday
  • Improved website frontend performance
  • Implementation of a scalable solution
  • Successfully migrated from Magento2 to Magento2 + Hyvä and refreshed the overall feel of the website UI
  • Weight based products order calculator: to keep the most relevant and profitable products on top catalog positions
Antonija Tadic

PMO interactiv4

Amorana is an easy client to work with. The union of both teams always leads to success. We share approaches, solution-focused work and team motivation. Thanks to this synergy, we completed a project in just two and a half months and were ready for Black Friday.