When we set our minds on doing something different, we don’t stop until we get it right. And we can prove it with eCommerce a Cucharadas (eCommerce on a plate). Last week, we kicked off this monthly afterwork event, aiming to become a key meeting point for eCommerce professionals. It offers a unique space to share experiences, explore eCommerce trends, and enjoy great food.

Missed the first edition? Here’s a quick recap

What is eCommerce a Cucharadas?

What makes this format valuable for attendees is the opportunity to dive deep into the eCommerce insights and trends shaping the eCommerce in business. Ignacio Riesco, Global VP of interactiv4, introduced the idea behind this new format: a relaxed environment where learning and networking come together, with a touch of gastronomy. The goal behind eCommerce a Cucharadas is to provide a space where, beyond technical talks, commercial relationships can be fostered, and people can connect informally.The event’s focus is on what really matters: concrete results in the eCommerce world.

Hyvä’s Revolution: The game-changer in Magento

Hyvä is a tool that’s changing the game for Magento frontend. In a market full of options and a demand for faster, more efficient solutions, Hyvä has emerged as an alternative offering improved performance and much lower maintenance costs compared to traditional solutions like LUMA.

To dive deeper into this solution, we had Lionel Álvarez, our Front-end Lead Architect.


Hyvä is built on technologies like Tailwind CSS and Alpine.js, providing an optimized user experience. It stands out for its performance improvements thanks to reduced dependencies and the removal of components like Knockout.js and RequireJS. These technical decisions not only enhance the site’s performance, but also optimize SEO, improving key indicators like Core Web Vitals (FCP, LCP, CLS, TBT).

Why is it relevant for eCommerce?

What makes Hyvä truly interesting is its pragmatic approach and its ability to adapt to both high-volume stores and small businesses needing scalable solutions without compromising speed or cost. Whether you run a B2B or B2C business, Hyvä allows you to optimize eCommerce development time and reduce infrastructure costs, resulting in tangible ROI.

Hyvä is positioning itself as an essential solution for eCommerce professionals looking for an agile, fast, and easy-to-maintain platform. While other technologies also optimize Magento and Adobe Commerce, Hyvä’s combination of performance and simplicity makes it one of the best alternatives for those looking to improve their online store without unnecessary complexities.

The key to good networking

Informal networking is what sets eCommerce a Cucharadas apart from other industry events. After two insightful talks, we enjoyed a typical hearty soup, paired with a glass of wine, all carefully prepared and selected by Luis Centenera, Executive Chef at Contacto Cocina, while exchanging ideas and discussing eCommerce trends. This format fosters a relaxed, comfortable atmosphere, perfect for strengthening professional relationships and sharing practical knowledge.

What’s coming in April

April’s edition is packed with news and presentations. Here are three clues: Shopify, Redbility, and HYPE.


You’ll have to attend to understand what connects these three elements 😉